VICTORIA CLEARWATER
Education
University of Colorado Boulder
, Fine Art -Work Experience
Microsoft
2015-12-01 - 2020-06-01
Microsoft
The Marketing Maven
2004-04-01 - 2015-12-01
The Marketing Maven
Adaptis
2002-08-01 - 2004-04-01
Adaptis
The Marketing Maven
1998-01-01 - 2002-01-01
The Marketing Maven
Design Inelligence
1997-06-01 - 1998-08-01
Design Inelligence
Apple
1992-11-01 - 1997-03-01
Apple
Skills
Summary
Having broad experience in all facets of marketing and communications, from foundational to execution, I bring strong strategic thought to the marketing process and a well-honed instinct to see that through to successful integrated programs and campaigns. I'm versed in brand development and management, planning, customer research, competitive analysis, positioning, and messaging – helping organizations move forward via strategies and programs that align with their vision and business goals. Other skills... Facilitation: Helping to guide businesses in all phases of their evolution in developing mission/vision, positioning, brand and marketing strategies. Research: Determining the best approach to understanding what customers are thinking, what the desired mindset is, and setting benchmarks for successfully getting from point A to B. Scoping the competition: Provide a real-time look at the landscape via internal communications, utilizing available secondary research and scan of relevant media.
