Colin White
Education
Harvard University
AB, History -
Cambridge Rindge and Latin
HS Diploma, Life -Work Experience
Martekrs - Salesforce.com | Marketo | Pardot | HubSpot | Digital Marketing Consultants
Current
Martekrs - Salesforce.com | Marketo | Pardot | HubSpot | Digital Marketing Consultants
Guyer Group
Current
Guyer Group
Login VSI
2016-07-01 - 2017-08-01
Login VSI
Datawatch Corporation
2015-11-01 - 2016-06-01
Datawatch Corporation
Ramp
2014-04-01 - 2015-11-01
Ramp
Copyright Clearance Center (CCC)
2012-08-01 - 2014-02-01
Copyright Clearance Center (CCC)
TIBCO
2008-04-01 - 2012-08-01
TIBCO
Capgemini
2004-10-01 - 2008-03-01
Capgemini
Phase Forward
2003-06-01 - 2004-09-01
Phase Forward
Presenter, Inc.
2001-07-01 - 2002-09-01
Presenter, Inc.
Skills
Summary
Freelance demand generation, marketing operations, social media marketing and product marketing leader with hands-on experience building demand generation teams and programs, developing product marketing plans and product launches, implementing marketing automation systems, and building and executing social media, content marketing, account based marketing and marketing communications programs. Skilled at leveraging marketing automation and CRM technology to improve top-of-funnel and middle-of-funnel lead flow and drive sales pipeline and revenue, I create innovative, measurable lead generation and product launch programs for start-ups, established market leaders, and everyone in between. I curate articles and content about #ABM, #MarketingAutomation, #ProductMarketing, #ContentMarketing, #DemandGeneration and #Analytics. Follow me on twitter to get my latest updates: @whitecolin Specialties: Demand generation, social media marketing, buyer intent marketing, account based marketing, content marketing, inbound marketing, digital marketing. integrated marketing, marketing communications, marketing automation, marketing operations, native advertising, search engine marketing, SEM, search engine optimization, SEO, customer advocate marketing, revenue marketing, public relations, retargeting, growth hacking, lead scoring, SaaS, Big Data, cloud, predictive analytics, product marketing. Technologies: Marketo, Bizible, Pardot, Insightly CRM & Marketing, Hubspot, Eloqua, Everstring, DiscoverOrg, ZoomInfo, ExactTarget, Salesforce.com, Act-On, SnapApp, CRM, Microsoft Dynamics CRM, Silverpop, Leadspace, Salesloft, Outreach.io, Influitive, Spotfire, Tableau, Qlikview, Google Analytics, Google Ads, AdRoll, RollWorks. Industries: High Technology, Financial Services, Asset Management, Insurance, Energy, Healthcare, Life Sciences, Pharmaceutical, Biotechnology, High Technology, Software, Hardware, Retail, Consumer Packaged Goods, Academic When I'm not building pipeline and revenue for technology companies, you might find me hiking one of the 48 mountains over 4,000 feet in New Hampshire.
