Colleen Woods Heikka
Education
Northeastern University
MBA, International Business -
Boston University College of Communication
Bachelor of Science - BS, Advertising -Work Experience
Taxwell
Current
Taxwell
DeleteMe
2021-01-01 - 2023-05-01
DeleteMe
ePromos Promotional Products
2020-01-01 - 2021-01-01
ePromos Promotional Products
Tripadvisor
2011-01-01 - 2020-01-01
Tripadvisor
Aquent
2006-07-01 - 2011-01-01
Aquent
Zipcar
2003-02-01 - 2006-07-01
Zipcar
Fort Franklin
2001-01-01 - 2002-09-01
Fort Franklin
Alloy Media + Marketing
2000-08-01 - 2001-01-01
Alloy Media + Marketing
Arnold Worldwide
1998-09-01 - 2000-08-01
Arnold Worldwide
Skills
Summary
Strategic and creative digital marketing executive with over 15+ years leading global brand marketing initiatives in dynamic digital environments with a focus on big data and analytics driving growth and amplification. Expertise leading strategy and cross functional teams for areas including branding, growth, engagement & retention, product marketing, creative development, social media, content strategy, digital marketing, customer engagement, omni-channel campaigns, partnerships, public relations and go-to-market strategy. Data analytics • Product marketing • A/B testing • Campaign optimization • Marketing automation • Google analytics • Creative leadership • Team management • Digital transformation • growth stage companies
