Education
UC Santa Barbara
Bachelor of Arts (B.A.), Art History / Art Management -Work Experience
213Deli
Current
213Deli
UCLA Anderson School of Management
Current
UCLA Anderson School of Management
Techstars
Current
Techstars
Mary Louise Cosmetics
Current
Mary Louise Cosmetics
Sutton Capital Partners
Current
Sutton Capital Partners
IPSY
2011-10-01 - 2022-01-01
IPSY
Yahoo
2010-07-01 - 2011-09-01
Yahoo
Palisades MediaGroup
2003-10-01 - 2010-08-01
Palisades MediaGroup
Sony Pictures Entertainment
2001-01-01 - 2003-01-01
Sony Pictures Entertainment
WireBreak Entertainment
1999-01-01 - 2001-01-01
WireBreak Entertainment
Skills
Summary
Executive level Digital and Social Media Strategist experienced at leveraging consumer insights and delivering marketing solutions that bridge online, social media, mobile, gaming, email, search, advertising, and maximize consumer engagement. Comprehensive experience spanning diverse industries including Entertainment, Sports and Consumer Products. Adept at defining how brands are communicated and experienced through digital interactions, and how digital interactions fit into broader customer experiences. Specialties: • Cross-platform Marketing and Branding • Branded Entertainment • Sales Strategy and Execution • Digital and Social Media Strategy • New Business Development • Digital Content Distribution • Strategic Partnerships • Customer Acquisition and Retention • Team Building and Leadership • Customer Acquisition and Retention • New Product and Venture Development • Strong Media Contacts