Cecilia Pagkalinawan

Summary

Entrepreneur and creative problem solver diverting my skills towards doing good and regenerating the earth. I've founded 3 venture-backed startups-- boutiquey3K, StyleTrek and appLOUD. I'm passionate about #climateaction projects and #sustainability. Built a BIPV (building integrated photo voltaic) solar-powered art installation for Burning Man 2023 “Sanctuaria” to support the organization's migration to renewable energy and reduce its 52,000 ton carbon footprint. Specializations include multi-cultural marketing, cross-border & global ecommerce and digital transformations. Founded appLOUD, a mobile app featuring fan-generated live concert videos that we monetized on behalf of artists. The app featured micro-crowdfunding via tipping and links to music and ticket sales. My forte is knowing how to acquire, convert and retain customers through targeted marketing, branding, messaging and CRM. I also do creative direction, brand strategy, content and influencer marketing. I was Chief Client Officer of social commerce firm dotbox with clients such as TheRealReal, Vince Camuto, Harry Winston and left several months after it was acquired by MDC Partners. Formerly I was, CEO of ecommerce startup StyleTrek: Fueling Emerging Designers Worldwide - sold fashion to customers in 96 countries. I’ve worked for multi-national fashion and luxury brands as Director or VP of E-commerce. I joined Burberry in 2003 and launched their ecommerce business. Launched Frette's in 2006 and re-launched La Perla's e-commerce site to sell to 25 countries in multiple languages and currencies. Specialties: All-around marketer who understands the importance of integrated marketing -- customer acquisition, conversion and retention, e-commerce, social media, content marketing (videos, blogs, storytelling), art direction, CRM, analytics.