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Frederick Crosby

Frederick Crosby

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Independent Consultant @ 4X CRO | GTM Executive | Payment Veteran
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Education

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University of Michigan - Stephen M. Ross School of Business

MBA, 1999-01-01 - 2001-01-01
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IESE Business School

, -
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University of California, Berkeley

BS, Mechanical Engineering -

Work Experience

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Current

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Trustly

2023-09-01 - 2025-02-01

Trustly

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Nium

2020-11-01 - 2023-08-01

Nium

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Ixaris

2021-09-01 - 2023-04-01

Ixaris

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Crosby MarketWize Consulting

2020-03-01 - 2020-10-01

Crosby MarketWize Consulting

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Veem

2016-08-01 - 2020-03-01

Veem

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Western Union

2011-12-01 - 2016-08-01

Western Union

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eBay

2006-04-01 - 2011-11-01

eBay

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PayPal

2004-04-01 - 2006-04-01

PayPal

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Dialink Corp.

2001-10-01 - 2004-04-01

Dialink Corp.

Skills

Brand Development Customer Acquisition SMB Sales Account Management Cross-border Transactions Sales Pipeline Development International Expansion Brand Awareness Cross-Cultural Communication Skills Go-to-Market Strategy Revenue Generation Start-up Consulting Funnel Optimization B2B2C Sales Management Sales Payments Financial Services Strategic Partnerships E-commerce

Summary

Spanning enterprise to early-stage start-ups, I've helped my companies define their Ideal Client Profile and develop integrated multi-channel solutions to obtain higher growth, creating over $1B in incremental revenue under my watch. As a go-to-market executive, I've been tasked to forge into new markets leveraging full-funnel strategies, combining marketing, sales, and customer success to achieve lofty goals. I've been fortunate to have leadership roles for successful payment and e-commerce companies like Veem, Western Union, eBay, PayPal, Nium and Trustly. I've built teams that accelerated acquisition and CLV growth of consumers, SMBs and enterprise clients, often across markets around the world. I start with a mission, build the metrics, and create high-spirited multi-functional teams locked in on achievement.

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