Darby Williams

Summary

Innovative Marketing Leader with 20+ years of B2B2C and B2C marketing and product marketing experience, leading the definition, launch and growth of category-leading products in the Social Commerce, Ecommerce, Talent Management, SaaS and Consumer Devices arenas. Unique combination of strategic, creative and make-it-happen skills with an infectious attitude that motivates the people around him. Seeks to consult for companies to help maximize their new product success. PRODUCT LEADERSHIP HIGHLIGHTS • PowerReviews: defined, launched and grew first “personalized product review” solution by uncovering the core problem that consumers faced buying products online (key feature driving acquisition of PowerReviews). • Microsoft: developed positioning, go-to-market strategy, then launched Microsoft’s first multimedia computing platform, partnering with hardware and software vendors (platform ubiquitous in Windows-based computing today). • Cook Express: created and launched first ready-to-cook mealkit, empowering busy professionals to cook restaurant-quality meals in 20 mins (precursor to Blue Apron). • Breakaway: created and launched first “auto-tune” electronic musical instrument, allowing consumers to easily play along to songs or compose their own (precursor to Guitar Hero & Smule). • U.S. Army: Armored Cavalry Platoon Leader, Distinguished Military Graduate, led 2nd Platoon from worst to first. Specialties: Predictive Analytics, Machine Learning, Product Marketing, Product Strategy, Consumer Insights, Consumer Research, Buyer Research, Product Positioning, Messaging, Go-to-Market, Social Marketing, SEO, PR, A-B Testing, Content Marketing, ROI Success Cases, Segmentation, Sales Tools, Sales Enablement, B2C and B2B2C, SaaS, Talent Management, Market Research, Analyst Relations, Enterprise & SMB. Empowering Teams, Mentoring, Partnering with Sales & Product Management. Player coach.