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Darius A.

Darius A.

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Growth and DTC eCommerce @ JOANN Stores Founder and Principal Consultant @ Pentalon | Brand, Ecommerce Services
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Education

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UCLA

BA, Communications, Latin American History -
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Golden Gate University, School of Law

J.D., Law -
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UCLA

Bachelor of Arts - BA, Mass Communication/Media Studies -

Work Experience

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JOANN Stores

Current

JOANN Stores

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Pentalon Marketing Consulting

Current

Pentalon Marketing Consulting

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Sprouts Farmers Market

Current

Sprouts Farmers Market

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BLOK SPORTS

Current

BLOK SPORTS

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General Mills

2023-09-01 - 2024-01-01

General Mills

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Consumer Cellular, Inc.

2022-05-01 - 2023-11-01

Consumer Cellular, Inc.

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Kraft Heinz

2020-12-01 - 2022-05-01

Kraft Heinz

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Vitamin World

2020-04-01 - 2021-12-01

Vitamin World

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Splash

2021-05-01 - 2021-07-01

Splash

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Samsung Next

2020-08-01 - 2021-01-01

Samsung Next

Skills

Mortar Digital Strategy Key Performance Indicators Forecasting Integrated Marketing Mobile Marketing Integrated Brand Marketing User Experience Design (UED) Brand Marketing Merchandising Amazon Web Services (AWS) Real-Time Bidding (RTB) Ad Tech A/B Testing Mobile Advertising HubSpot Conversion Optimization Sales Enablement Social Media Communications Inbound Lead Generation

Summary

At Pentalon, our team has fostered brand and e-commerce success for a diverse portfolio of clients, from retail giants to innovative startups. Specializing in digital marketing and social commerce, my role at Sprouts Farmers Market has been pivotal in driving their online presence and sales. With a focus on customer relationship management and online marketing, we've empowered brands to achieve substantial growth. The strategies employed at BLOK SPORTS embody the cutting edge of product-led growth, leveraging blockchain technology to revolutionize sports wagering. My commitment lies in creating a culture of innovation that thrives on collaboration and data-driven decision-making. Harnessing these competencies, we've delivered growth and profitability for marketplaces across various verticals, always with an eye toward enhancing customer satisfaction.

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