Dave Keller

Summary

I'm an experienced executive consultant specializing in high-tech residential control, shading, and lighting solutions. My strengths include over 30 years of sales experience and a proven track record in business development, including forging vendor relationships, establishing distribution channels, and leading internal sales teams. I excel in company turnarounds, particularly for legacy/stalled businesses and those facing economic challenges. I have extensive experience guiding start-ups through various stages of growth, including go-to-market strategies and achieving product-market fit. I'm known for exceptional team-building skills, I am dedicated to helping companies enhance their market share and strengthen their competitive position. I provide fractional expertise to companies needing strategic guidance on sales operational excellence. Most recently, I've established programs that focused extensively on the top lighting designers and specifiers across North America, where my relationships and deep experience have produced significant revenue lifts for manufacturers and distributors. My experience includes: • Over 25 years of experience in the CEDIA channel, including a past role as a CEDIA board member. • A wealth of industry knowledge and a deep commitment to its growth and development. • Responsible for establishing, developing, and growing the Vantage Alliance Program, which included 17 lighting fixtures, keypads, and control manufacturers within the cooperative. • Deep-rooted relationships with successful Integrators & Lighting Designers throughout North America • In 2022, I was honored with the recognition as a CE PRO Master, a testament to my professional standing and expertise. This achievement instills confidence in my ability to deliver high-quality results. • A member of IALD (International Association of Lighting Designers), IES (Illuminating Engineering Society), and WPO (World Presidents Organization).