David Geyer
Education
Northwestern University - Kellogg School of Management
Master of Business Administration - MBA, Marketing and Strategy -
Northwestern University
Master of Engineering (M.Eng.), Master of Engineering Management -
Rutgers University
B.S., Industrial Engineering -Work Experience
LG Electronics
2022-01-01 - 2024-01-01
LG Electronics
Galanz Americas Limited Company
2018-01-01 - 2022-01-01
Galanz Americas Limited Company
LEDVANCE
2016-01-01 - 2017-01-01
LEDVANCE
Yank Technologies, Inc.
2015-01-01 - 2017-01-01
Yank Technologies, Inc.
Independent Consulting
2014-01-01 - 2016-01-01
Independent Consulting
Bose Corporation
2011-01-01 - 2014-01-01
Bose Corporation
LG Electronics
2008-01-01 - 2010-01-01
LG Electronics
Lexmark
2006-01-01 - 2008-01-01
Lexmark
Marketing Consultant to top Global Brands
2001-01-01 - 2006-01-01
Marketing Consultant to top Global Brands
American Express
1997-01-01 - 1998-08-01
American Express
Skills
Summary
I am a marketing professional with over 20 years experience in B2B and B2C industries with a track record of significantly expanding sales and brand values. I managed marketing budgets ranging up to $7M and led geographically dispersed teams at blue chip companies including Bose Corporation, Samsung Electronics, LG Electronics, Dell, and American Express. I bring a unique set of skills including developing strategic marketing plans as well as the creative and analytical aspects of marketing. • Awards Won: 1. Creativity International Award; 2. Best of Best Award for Brand Awareness; 3. AVA Digital Marketing Awards (two of them) • Marketing and PR Campaign Featured on CNN • MBA from Kellogg School of Management; Masters of Engineering Management (joint degree program) There are four core areas in which I offer distinct value: 1. Strategy – identifying and analyzing the necessary facts and assumptions, creating a strategic plan, developing the "go to market" executional activities, and then implementing metrics to ensure success. 2. Brand Building and Management – articulating the brand’s positioning and selling proposition and then bringing the brand to life through customer activation efforts. 3. Team Building - leading diverse teams that range from entry-level through Heads of Departments including team vision and scope, people management, and inspiring team members to perform at peek levels. 4. International experience – offering a truly “global mindset” proven experience in understanding diverse customers and cultures as well as a track record and experience in launching and building brands in new markets.
