David Cole

Summary

Highly resourceful, full stack marketing leader with a proven ability to adapt across channels, consumer targets, and marketing platforms, from corporate to start-up. A turn-over-every-stone approach to optimizing P&L’s and creating marketing plans that leverage paid and unpaid sources to efficiently strengthen a brand’s position and consistently beat financial goals. Modern, end-to-end leadership: • Digital first, full-funnel approach to traditional 4P brand building • Beauty category expertise - lifestyle branding, creative storytelling, and fan and influencer-led community building • Advertising and promotion campaign development and cross-channel 360 strategy • P&L and digital data modeling, reporting, and management • DTC, brick and mortar, and omni-channel optimization and expansion • New product launch and commercialization • Customer-first team building with an eye for identifying and retaining proven, cutting edge talent • GM-level experience in finance, sales, operations, and cross functional short and long-term business planning Contact: Email: davidjcole00@gmail.com | Phone: 937 830 1716 Competencies: Leadership • Talent Evaluation & Modeling • Brand Marketing, Pricing, Distribution & Innovation Strategy • Integrated Storytelling & Content Creation • Growth Marketing • Acquisition & Retention Strategy • Traditional Advertising & Promotion • Social • Influencer / PR • Email / SMS • SEO / SEM • CRO / UX Design • Data Analysis • P&L • New Product Development • DTC / Omni-Channel Retail (Shopify, Amazon, Walmart, Target, Walgreens, CVS, Ulta, Food, Speciality, Distributor) • Beauty, Coffee, Food Brand Development