David Daniels

Summary

I'm Dave Daniels and am a Marketing executive with over 20 years experience in enterprise software development, sales, product management, and product marketing. I help software companies grow by winning new customers, keeping the customers they win, and growing the customers they keep. After much prodding by friends, I published my first book on how to launch products. The book title is "Product Launch Survival Guide: Successfully launch a B2B product and live to tell about it". It's a how-to guide on how to launch a B2B product successfully, and do it consistently whether you have one product or hundreds. In my opinion, where marketing teams get into trouble are in three areas. The first is they aren't partnering with sales leaders, the second is they measure the wrong things, and the third they get lost in the deliverables (as I like to call "the stuff" that everyone wants and few actually need). For those reasons, I enjoy building self-managing teams that produce consistently great results by prioritizing outcomes over outputs. It's easy to get lost in the deliverables when you don't know why you're creating them in the first place. I have strong experience in: ▸ Go-to-market strategy and execution ▸ Product launch ▸ Sales enablement ▸ Positioning and messaging ▸ Pricing and packaging ▸ Competitive analysis ▸ Buyer behavior ▸ Cross-functional alignment ▸ Coaching and mentoring My years as a instructor and coach at Pragmatic Marketing (now Pragmatic Institute) allowed me to sharpen my negotiation, persuasion, and communication skills across every imaginable audience from San Diego to Singapore. I get excited about opportunities where I can solve complex go-to-market challenges and translate complex products into words that mere mortals understand so we can win more, keep more, and grow more customers.