David Mountain

Summary

TL/DR: I've led online marketing initiatives based on optimization analysis for clients for 20+ years, especially in email. If you have any issue that you think that marketing and advertising can fix, let's talk. You will enjoy the conversation, and get something useful out of it. I'm a senior marketing / advertising director with wide B2C, B2B, SaaS, e-commerce and non-profit experience. I've got a wide skill set and a lot of hands-on experience, with the biggest concentration to date in email. I'm looking for a full-time leadership role, and to offer mentoring services. In my career, I have directed thousands of acquisition marketing pieces, with high response rates, efficiency, and cost accountability. Work combines optimal direct response marketing practices with brand sensibilities to produce cohesive digital marketing strategy. This work has driven companies from start-up to eight figures in annual billings at multiple employers. My lead generation experience started offline, including direct mail efforts. From there, I added retargeting, reactivation and acquisition banner ads, microsites, sales collateral, email marketing campaigns, including new customer acquisition through sweepstakes and content newsletters, and fulfillment (catalogs, direct mail campaigns for postcards and newsletters, sell sheets, PR and Web site copy). I've also done a little search engine optimization, helped clients go from pay-per-click to true ROI, did list management and media buys, traditional marketing and more. I've also worked in pharma, which gave me insight into hundreds of treatments and campaigns. My past experience is in managing teams of up to 10, doing statistical analysis, and writing and running a wide range of campaigns. If you need sales support materials on deadline, a tradeshow presence in booth or panel, or a Webinar, can do. I've relaunched catalogs for nurturing "dead" leads back to life. Network includes experts in many disciplines, and all work is part of an integrated marketing program. My platforms include Salesforce, Pardot, Monday, Asana, Wordpress, Google Analytics, Google Suite, Microsoft Suite, many more. New systems, categories, etc., don't shake me. My recent work is in non-profits, media, event marketing, content generation, social media and web site development. I've also done a full strategy deep dive and re-concept of an online education prep service, with product strategy, e-commerce optimization on Amazon, co-promotional marketing tie-ins and a lot more. I have a motor, and I'm immersive for the right leadership and motivation.