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David Shantz

David Shantz

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Advisor / Strategic Partnerships @ AcouSort AB Fractional CMO for technology ventures - I work with inventors, entrepreneurs and scientists to launch new ideas. My focus is primarily marketing and prototype development, early stage growth and capitalization.
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Education

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Southbank International School

, 1981-01-01 - 1983-01-01
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Imberhorne, Sussex, England

Secondary education, Computer science -we had an IBM 460 mainframe which we wrote a basic compiler for in assembly code. - 1980-01-01

Work Experience

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AcouSort AB

Current

AcouSort AB

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Locait

Current

Locait

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ARICA

Current

ARICA

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Wellesley Pharmaceuticals LLC

Current

Wellesley Pharmaceuticals LLC

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Fermia

Current

Fermia

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WildOutWest

Current

WildOutWest

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Kalera

2019-03-01 - 2024-12-01

Kalera

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Magnity - Enterprise Personalization at Scale

2009-01-01 - 2024-12-01

Magnity - Enterprise Personalization at Scale

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Body of Knowledge, Inc

2016-01-01 - 2023-11-01

Body of Knowledge, Inc

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ZKR Ortho

2018-10-01 - 2022-12-01

ZKR Ortho

Skills

Competitive Intelligence Presentations Research Skills Growth Marketing Strategic Partnerships Web Development User Experience Digital Marketing Multimedia Brand Management Name Development Domain Names Web Marketing Agile Project Management Web Applications Mobile Devices Start-ups User Interface Design Copywriting Integrated Marketing

Summary

I work with visionaries, inventors and technologists to connect ideas with markets. I enjoy developing new products, new ventures and discovering unique ways to solve problems. Growth marketing is equally fascinating. The discovery of untapped markets, identifying low-friction paths to addressable markets that nobody had thought of. I work to discover and quantify new applications for existing products, identify new ways to create value in the minds of the customer and translate technologies and ideas for doing things in terms of tangible benefits PARTNERSHIPS - A number of go-to-market initiatives have been made plausible with a unique approach to strategic partnerships. We identify potential partners who have aggregated a similar user-group and work out how to make their value proposition stronger with a collaboration. PRODUCT DEVELOPMENT – concepts through prototyping, MVP and initial growth models for web and mobile applications and sites. UI/UX-driven product development and working with development teams. DEMAND GENERATION – iterative campaign management, content marketing, account marketing, SEO, PPC, digital marketing, PR, marketing automation and funnel-based relational CRM systems. BRAND - naming, branding, experiential #fractionalCMO, #ventureconsulting, #startupCMO #growth marketing

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