Education
NYU Stern School of Business
MBA, Management, Marketing 2003-01-01 - 2005-01-01Franklin & Marshall College
B.A., English 1991-01-01 - 1995-01-01Work Experience
Advance Local
Current
Advance Local
GoReminders, ChannelApe and others
Current
GoReminders, ChannelApe and others
Pantastic
2021-06-01 - 2022-10-01
Pantastic
Citi
2019-06-01 - 2021-08-01
Citi
Gartner
2017-01-01 - 2019-02-01
Gartner
User Savvy
2003-07-01 - 2017-01-01
User Savvy
PR Newswire
2013-07-01 - 2016-08-01
PR Newswire
weeSpring, Inc.
2013-02-01 - 2014-08-01
weeSpring, Inc.
Proof Integrated Communications
2012-02-01 - 2013-05-01
Proof Integrated Communications
Burson-Marsteller
2012-02-01 - 2013-05-01
Burson-Marsteller
Skills
Summary
I create digital experiences that boost engagement, conversion and retention. I've validated, delivered and scaled products, founded and operated companies, and headed up departments whose work led to transformational ideas and exponential growth. With an adaptable, pragmatic approach, my work has ranged from the largest of corporations to the smallest of startups. I have launched successful iterations on billion-dollar customer portals and managed key client engagements; I've also coached bootstrapped founders and intrapreneurs to winning competitive pitches and finding product-market fit. The through-line in the work is customer obsession. Focusing on users' motivations and needs is what leads to inspiration and innovation. Areas of expertise: strategy, product, innovation, mobile, ecommerce, product development, innovation, Jobs To Be Done, product management, digital marketing, growth hacking, agile, scrum, digital media, social media, executive management, operations management, startups, advisory, user experience, user research, optimization