Education
Boston University
Master of Business Administration - MBA, Marketing 2010-01-01 - 2024-01-01Oregon State University
MA, Business Anthropology (Marketing) -Delhi School of Economics
MA, Sociology -Qwen
BA, Sociology -Boston University
MBA, Marketing -Work Experience
Coding-to-Grow
Current
Coding-to-Grow
Optum
2022-04-01 - 2023-02-01
Optum
Ingenium Research (Wells Fargo)
2015-02-01 - 2015-03-01
Ingenium Research (Wells Fargo)
Essential Design (SONOS)
2014-11-01 - 2014-12-01
Essential Design (SONOS)
Boston University (The New York Philharmonic)
2014-03-01 - 2014-05-01
Boston University (The New York Philharmonic)
Boston University (Island Creek Oysters)
2013-04-01 - 2013-05-01
Boston University (Island Creek Oysters)
Added Value Cheskin
2012-11-01 - 2012-12-01
Added Value Cheskin
Business Innovation Factory/Intel Corp.
2012-09-01 - 2012-10-01
Business Innovation Factory/Intel Corp.
Cheskin
2011-10-01 - 2012-01-01
Cheskin
Netflix
2011-01-01 - 2011-01-01
Netflix
Skills
Summary
User research expertise in ethnography, usability, workflow analysis, heuristic analysis, time and motion studies, shop-alongs, shadowing, persona, scenario planning, participatory design, visual story-boarding, voice of the customer studies, survey, focus group, dyads and triads, co-creation workshops, scrap-booking Project management proficiency in designing, implementing and managing research programs and vendor management Mentoring and coaching abilities in preparing teams for different types of research programs Experience in leading and managing cross-functional teams in implementing research programs, participatory design processes and conducting co-creation/ideation workshops Experience in planning, implementing and managing cross-cultural and cross-geographic research programs Specialties: Design Research, User Research, Ethnography, Usability Studies, Qualitative Research, Observation, Interviewing, Moderation Geographical Specialties: North America, Europe, Indian subcontinent, South Asia