Deborah Seres

Summary

I'm a Cybersecurity Marketing Leader with 25+ years of experience in B2B software and telecom. My proven track record across marketing disciplines spans GTM, digital, channel, partner, product, content, demand gen, sales field, and business development. I believe that the digital future will be shaped by the cybersecurity decisions we make today. My career experience spans channel and product marketing and development at Microsoft, and sales engineering earlier in at MCI. KEY ACCOMPLISHMENTS Cybersecurity: The Microsoft B2B Cybersecurity product portfolio spans Security (Cloud discovery, threat and vulnerability detection, response, remediation, Compliance (eDiscovery, Governance, risk management, information protection, IAM, MDM, MAM, Endpoint Management and security, and Privacy management. Storytelling is directed to CISOs, security admins, and SecOps and paints the vision for connected SAAS apps through zero trust, cloud security, XDR, SIEM, and secure ioT. Go To Market (GTM) Strategy: I drive simplification. The mission is to build rich, frictionless, experiences that accelerate acquisition and upgrade by making it easy to discover, try, buy, deploy, and use Microsoft security solutions. This enables the customer to realize product value, secures the technical decision, and accelerates conversion and deployment. Simplifying the customer journey starts with ensuring the best assets are front and center on our web properties and the field has the right content and offers. Then, optimize for scale by enabling self-service whenever possible and building in-product motions that leverage the product as marketing surface area. Channel Marketing: Field sales and partner channels are essential to delivering on business goals. Field segmentation strategy for Security Marketing focuses on acquisition of small and medium sized customers and upsell to Enterprise customers. On the Microsoft Unified Communications marketing team, I optimized field sales enablement through a monthly Rhythm of Business tracking metric performance, field communications and roadshows, earning a Microsoft Gold Star Award. Equally important are channel motions. On the Microsoft Hardware marketing team, my global marketing strategy was to optimize retail channel processes, increase the system builder product portfolio with 14 new products, resulting in a 20% revenue increase in OEM. Organization leadership: I lead with empathy, clarity of purpose, humility, and optimism. I value people for exactly who they are right now.