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Deborah Porchivina

Deborah Porchivina

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Digital Marketing Manager, Higher Ed Acquisition @Adobe @ Crawford Group Campaign Strategy and Customer Marketing. Building Relationships through Content Storytelling
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Education

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University of Iowa

Bachelor, Communications & Journalism -

Work Experience

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Crawford Group

Current

Crawford Group

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Cisco

2012-05-01 - 2024-06-01

Cisco

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Optical Networking Forum

1999-01-01 - 2018-01-01

Optical Networking Forum

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AFCOM

2012-05-01 - 2016-01-01

AFCOM

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Porchivina & Associates Public Relations (PAPR)

1993-01-01 - 2016-01-01

Porchivina & Associates Public Relations (PAPR)

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Polycom

2014-01-01 - 2014-06-01

Polycom

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LearningExpress, LLC

2008-07-01 - 2013-12-01

LearningExpress, LLC

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Infinera

2008-05-01 - 2011-12-01

Infinera

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Zoomy Communications

2006-01-01 - 2007-01-01

Zoomy Communications

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MFA Forum

2000-01-01 - 2007-01-01

MFA Forum

Skills

Internal Communications Industry Analyst Relations Content Development Newsletters Publications Media Relations Strategic Communications Press Releases Strategy Public Relations Corporate Communications Marketing Communications Social Media Product Marketing Messaging Marketing Integrated Marketing Marketing Strategy Digital Marketing Digital Strategy

Summary

I began my career in high tech public relations, and even before remote work became popular, I offered my services to have a flexible schedule while raising my children. Recognizing the need for support in networking, optical, and security technologies, as well as enterprise, consumer, and professional software, I established my own public relations and analyst relations agency. Throughout my journey, I have guided large and small companies to successfully launch new products, innovative technologies, and industry forums, all while prioritizing strategic messaging development to establish corporate awareness and thought leadership. While I initially found joy in storytelling through marketing communications, I soon realized the vast opportunities within the broader field of marketing. This led me to delve into content development, special events and trade show support, social media management and creation, digital journeys, and campaign strategy and execution. I strongly believe in understanding one's audience and utilizing various channels and platforms to effectively reach them. I thrive on the challenge of curating compelling content and driving activities that guide customers from awareness to engagement to demand generation. The ever-evolving nature of marketing has fueled my passion for innovation and continuous growth. As a highly motivated and results-driven global marketing manager, I embrace the opportunity to constantly learn and adapt in this dynamic field.

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