Denise Sawicki
Education
Concordia University Chicago
BA, Music, Education 1968-01-01 - 1973-01-01
Concordia University Chicago
Bachelor's degree, Music Theory and Composition -Work Experience
MakeBigDataWork.org
Current
MakeBigDataWork.org
Waterline Data
Current
Waterline Data
Polycom
2012-06-01 - 2014-07-01
Polycom
IBM
2009-05-01 - 2012-06-01
IBM
Exeros
2005-01-01 - 2009-04-01
Exeros
CG Group
2004-04-01 - 2005-01-01
CG Group
Informatica
2003-06-01 - 2004-03-01
Informatica
SAP BusinessObjects
2002-08-01 - 2003-06-01
SAP BusinessObjects
Acta Technology
1998-01-01 - 2002-01-01
Acta Technology
Remedy Interactive
1995-01-01 - 1998-01-01
Remedy Interactive
Skills
Summary
Demand generation professional with experience at companies from startup size to IBM. Strong in innovative demand generation (moving from traditional event-based lead gen to new and unique online programs), team-building, project and launch management, corporate marketing, analyst relations, writing and presentation skills. Have managed groups up to 15. My background also includes large account sales consulting, market research and and data warehouse design. One of my demand gen campaigns was named to MarketingSherpa's Viral Hall of Fame 2007, and I have spoken at Sherpa demand gen conferences several times and at the 2012 TechTarget ROI Summit. My campaigns have also been featured as case studies in an Aberdeen research study (2008) and in the book Digital Body Language by Steven Woods (2008). Specialties: Extreme creativity in demand generation, metrics and BI reporting, online marketing, website management, search marketing, product launch, product line naming, positioning and strategy, collateral and web, analyst and press briefing.
