Dianna Mullins

Summary

Dianna Mullins is a serial entrepreneur and executive operator who has launched and scaled multiple startups in Silicon Valley. In 2025, she is stepping back from startup life to focus on public service—studying Public Policy, volunteering in the Berkeley Unified School District, and serving as a Commissioner on the Commission on the Status of Women in Berkeley. She has a proven track record of building customer-centric solutions, developing enterprise systems, and leading operational teams that prioritize experience, satisfaction, and long-term relationships. She aligns business strategy with financial planning, product development, and operational execution—bringing cross-functional leadership to fast-growing digital and SaaS businesses. At Mode Media, Dianna helped scale the platform from 10 to 400 million global users and $100M in annual revenue, preparing the company for IPO. She also co-holds a patent for a multi-dimensional method for optimizing delivery of targeted brand advertisements. Her career began at The Imagination Group, a bootstrapped consultancy acquired by Rae Technology, a spin-off from Apple that launched the first Newton app and personal information manager (PIM). Rae was later absorbed by NetObjects, creator of NetObjects Fusion, which went public (NETO) in 1999. She was also a founding member of Mode Media (formerly Glam Media), the first vertical ad network and ad server for publishers, which became the #1 lifestyle media company and the 6th largest U.S. media company by reach. Executive Competencies • Customer strategy: Pre- and post-sales engagement for B2B and B2C. Cross-selling and relationship development. • Operational leadership: Built revenue-generating teams in 6 countries. • Enterprise systems: Programmatic Ad Server, OMS, CMS, BI, and video platforms. Co-holder of a team patent. • Financial execution: Managed 20% of corporate budget; partnered on public filing prep. • IPO readiness: SEC filings, investor decks, SOX compliance lead for product/engineering. • Board/investor presentations • M&A execution: managed the integration of 5 companies into the organization including Ning (Marc Andreessen company). • P&L ownership, scaling ops, GTM strategy