Nils "Dirk" Sorenson
Education
Southern Illinois University Edwardsville
BS, Geography -
University of Kentucky
, Geography | Quantitative Techniques -Work Experience
Fuel Cycle
Current
Fuel Cycle
Curiosity Cartel
Current
Curiosity Cartel
The NPD Group
2015-09-01 - 2023-01-01
The NPD Group
Accell Group
2013-04-01 - 2015-05-01
Accell Group
Pacific Coast Feather Company
2006-02-01 - 2013-03-01
Pacific Coast Feather Company
Confluence Outdoor
2002-10-01 - 2005-07-01
Confluence Outdoor
Skills
Summary
I help brands turn insight into advantage. As a strategic marketing and research leader, I’ve spent my career translating data into growth strategies, brand positioning, and go-to-market plans. I’ve advised 10+ Fortune 500 finance brands over the last year alone—helping CMOs, product leads, and innovation teams find clarity in complexity. I bring 15+ years of experience across corporate, agency, and entrepreneurial roles—leading commercial strategy at The NPD Group, founding a boutique research and consulting firm, and now serving as an Account Director in tech-powered market research. What ties it all together? A deep understanding of how consumers think, a sharp instinct for strategy, and a bias for action. Whether I’m building research playbooks, reframing brand narratives, or aligning insights to business outcomes, my goal is simple: to help teams make smarter decisions, faster. Specialties: Strategic Marketing & Growth Planning Market Research & Consumer Insights Brand Positioning & Messaging Frameworks Go-To-Market Strategy Audience Segmentation & Personas Thought Leadership & Advisory Financial Services, Sports/Outdoor, Tech
