David Jones

Summary

Founder of Contextual - Product Adoption and Onboarding. If your Mobile or Web App needs to activate users before they churn, we let you educate the user by adding contextual help right inside the App with a few clicks and no need for any developers. Book us for a screenshare https://calendly.com/contextual Formerly Co-Founder Threatmetrix.com (acquired by RELX) and Founder Surfcontrol Email (acquired by Websense). Returned 15x to investors. #500Strong I founded a startup* before I knew it was a "thing", it was tougher than expected but we kept going because I didn't want to let down our customers. Things worked out pretty well. Started another company**, pivoted multiple times, stuck by our customers. Things worked out pretty well. Its remains a guiding principle today - you can't please all prospects/customers, but you work hard to reward their trust in you. Startups are so overloaded they often expect the customer to "grok" their App. Big news, they don't. You need to help them "grok it". We started looking for a solution for ourselves, couldn't find it, so we built Pointzi. I'm fanatical about helping Mobile and Web Apps engage with their customers - we work hard to make tools for codeless Onboarding, UX and Engagement, its a big roadblock to retention and growth***. App teams are bogged down in a huge backlog of jobs and tips, popups have to be coded, then they need to be targeted, then they need to measure the results. So we try to provide all this to give greater insight and App usage by segmenting, targeting, timing contextual information that adds value to the user's experience. Want to work with us? Shoot me an email at david@contextu.al * Founding CEO of: Surfcontrol Email Filter and ThreatMetrix