Donna Booher

Summary

Are you developing a product that will change people’s lives for the better? Need some marketing prowess to help your product succeed? I can help. Whether you need someone to provide marketing insight to your product development team, develop a marketing strategy and plan, design or execute an integrated marketing campaign, or simply help with some project work, let's talk to determine how I can help you achieve your goals. Some things about me: > While fail early, fail often is an interesting concept, I prefer to help companies succeed. > Yes, you can build an app for that. But before you do, let’s explore ways to generate revenue from it. VC funding only goes so far. > I know about the latest marketing and social media trends, but I’ll only recommend them if they will help achieve your product or company goals. I don’t like to waste your time or money. I've developed marketing and business plans; branded companies and products; defined product and marketing requirements; ensured teams keep customers’ needs, wants and abilities in mind throughout product development; orchestrated national product launches; conducted competitive analyses and analyzed metrics; and created and managed integrated marketing campaigns (encompassing a mix of direct mail, collateral, web, social media, PR, promotions, sales materials, tradeshows and events, print/radio/TV advertising, and guerrilla marketing). I’ve worked with for-profits, non-profits, a university or two, and many early stage start-ups with big ideas. I only work on projects that truly excite me and that I can add value to. If your project isn’t a fit for me, I’ll try to connect you with someone who can help you. PS - If a friend told you to connect with me to get on my sporadic soirees list, tell me who referred you and why you’d be a good addition to the mix.