Douglas Kern
Education
Rutgers Business School
Executive Program Certification in Digital Marketing, 2014-01-01 - 2014-01-01
New York University
Certification, Professional Coaching 2007-01-01 - 2009-01-01
SUNY Oneonta
BA, Business Communications 1981-01-01 - 1985-01-01Work Experience
Hisense USA
Current
Hisense USA
Panasonic
2015-08-01 - 2016-03-01
Panasonic
Sharp Electronics Corporation USA
2012-03-01 - 2015-08-01
Sharp Electronics Corporation USA
CP Digital Marketing Ltd
2009-09-01 - 2012-03-01
CP Digital Marketing Ltd
Thoughtful Inc.
2002-03-01 - 2008-12-01
Thoughtful Inc.
LYCOS
1997-01-01 - 2002-01-01
LYCOS
Media Circus
1995-01-01 - 1997-01-01
Media Circus
Sony Electronics
1988-01-01 - 1995-01-01
Sony Electronics
Skills
Summary
AN INNOVATIVE LEADER WITH A PASSION FOR COLLABORATION TO DRIVE MARKET SHARE AND DELIVER NEW CUSTOMER EXPERIENCES Douglas serves as Group Marketing Director for Hisense USA, a technology company passionate about bringing the latest technology, including affordable, dependable appliances and TVs, into your home. Douglas directs all marketing efforts for both Hisense and Sharp TV brands, as well as new product launches within audio, wearables and connected devices. His demonstrated in-depth understanding of consumer promotional trends allows him to consistently create and implement marketing strategies that combine data-driven analytics with breakthrough creative to establish campaigns that motivate consumers to purchase and people to improve. Douglas looks ahead to new opportunities where his expertise can help grow a forward-thinking company. Douglas has vast experience in product launches, cloud technologies, CRMs, and for creating commercially successful marketing strategies. He effectively integrates new digital channels to engage consumers by leveraging data-driven analytics – how website visitors behave in the online experience. This data insight guides his leadership in creating branded online experiences that drive revenue at lower acquisition costs. Douglas is a disciplined leader who builds high-performing teams and implements best practices to improve ROI, grow new markets, enhance brand equity and accelerate sales.
