Drew M. Meeks
Education
UC Santa Barbara
Bachelor of Science - BS, Environmental Studies 1989-01-01 - 1993-01-01
School for Film & Television
1 year Meisner Intensive, Acting 2004-01-01 - 2005-01-01
San Francisco State University
Certificate, Multimedia Studies 1993-01-01 - 1994-01-01Work Experience
Pley
2023-10-01 - 2024-09-01
Pley
Toca Boca
2020-06-01 - 2023-08-01
Toca Boca
Boomer Digital
2016-10-01 - 2020-03-01
Boomer Digital
noformat
2014-08-01 - 2016-01-01
noformat
UrbanDaddy
2012-08-01 - 2014-01-01
UrbanDaddy
buzzd
2007-11-01 - 2010-04-01
buzzd
Juice Wireless
2006-06-01 - 2007-10-01
Juice Wireless
Ogilvy
2005-10-01 - 2006-06-01
Ogilvy
NolitaSF
2003-06-01 - 2005-10-01
NolitaSF
Red Hat
1999-05-01 - 2003-06-01
Red Hat
Skills
Summary
Growth-focused senior product leader with extensive experience driving user acquisition, retention, and monetization strategies for live-service games, apps, and mobile platforms. Proven ability to lead cross-functional teams across product, marketing, data, and creative to execute data-driven growth initiatives that scale global audiences and maximize revenue. Expertise in performance marketing, lifecycle engagement, and in-app monetization, with a strong track record of delivering results through A/B testing, predictive analytics, and player segmentation. Adept at leveraging market insights and emerging trends to shape innovative growth strategies for high-performing, live-service apps and gaming titles. Passionate about building player-centric experiences that drive sustainable engagement and revenue growth.
