Dannette Veale

Summary

Accomplished experiential marketing manager with more than a dozen years in the field. Proven track record for: • Developing the strategy for innovative and targeted event programs that generate results and outstanding, award winning attendee experiences. • Working directly with leadership to understand their goals and how programs can support those goals. • Creating measurement metrics and targets (key performance indicators) that clearly illustrate the ROI of event programs. • Building teams by assessing current roles, aligning strengths with roles, defining gaps, and hiring internal/external talent. • Managing vendor partners to ensure quality and cost goals are met. • Maximizing budgets through analysis of proposals (RFPs) and the negotiation of contracts and pricing. Manage budgets and deliver on time and on budget. • Using strong oral and written communication skills. • Working independently and autonomously, as well as cross functionally with diverse global teams. Awards and Recognition: • I was recognized by MeetingsNet in 2017 as 1 of 20 individuals who are successfully moving their organizations and the event industry forward in unique and positive ways. • GSX recognized as one of the top 4 best campaigns, out of 800 entries, in 2013 by Event Marketing Magazine along with Ford, Coke and Target. • Event Marketing Magazine 2010 Grand EX award for Cisco Live (first B2B event to win this award)