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Ed Alexander

Ed Alexander

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Chief Digital Marketer @ Fan Foundry Customer Platform Leader at Fan Foundry
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Education

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Babson College

Diploma, Finance, Economics, Management 1989-01-01 - 1990-01-01
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Berklee College of Music

Bachelor's degree, Education 1975-07-01 - 1981-05-01
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Berklee College

Bachelor, Education 1975-07-01 - 1980-05-01

Work Experience

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Fan Foundry

Current

Fan Foundry

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Social Climate Group

Current

Social Climate Group

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Johnson Beesley

2012-10-01 - 2015-03-01

Johnson Beesley

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QVew

2009-11-01 - 2011-10-01

QVew

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CURA Software Solutions

2008-07-01 - 2009-12-01

CURA Software Solutions

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Piehead Productions

2007-07-01 - 2008-07-01

Piehead Productions

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Nexaweb, Inc.

2005-06-01 - 2007-08-01

Nexaweb, Inc.

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By Appointment Only, Inc. (BAO)

2004-06-01 - 2005-06-01

By Appointment Only, Inc. (BAO)

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Tactivate LLC (formerly KJ Harding & Co.)

2001-05-01 - 2004-06-01

Tactivate LLC (formerly KJ Harding & Co.)

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K.J. Harding & Company (http//www.kjhco.com)

1998-08-01 - 2001-05-01

K.J. Harding & Company (http//www.kjhco.com)

Skills

Executive Coaching Positive Psychology Coaching & Mentoring Lead Generation Start-ups Marketing Automation CRM Strategy Integrated Marketing Content Marketing Marketing Strategy Business Development Direct Marketing Sales Management Digital Marketing Analytics Sales Force Automation Digital Strategy New Business Development Email Marketing

Summary

Sales, Marketing and Service leader. VC-partner and fractional CXO. History of building a range of companies (F/G500, mid-tier, lean startups) by aligning people, process and technology. Record of improving revenue and valuations by translating customer needs into successful services and products. Award winning speaker and professional coach on leadership, entrepreneurship, executive careers and team building. Specialties: Business formation / operations, customer data platforms, social tribe / intelligence, brand & community building, agency & resource management, forecasting & analytics, SFA, BI, CRM, ABM, inbound marketing, email management, UX, training, speaking and writing.

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