Eddy Santoso

Summary

Eddy Santoso SUMMARY More than three decades of Asia business experience with a focus on China and South East Asia. Served as international commercial property specialist in China-US cross border deals, helping companies enter in new market entry through unique marketing approach and qualified search of potential clients, strategic partners or project leads etc. Technically sophisticated and results-oriented with 30+ years of business and management experience in Asia and U.S.A., SELECTED ACHIEVEMENTS: BUSINESS DEVELOPMENT • Setup a new brand of credit card business for an Asian bank to capture 30% market share. • Developed OEM business for communication products in U.S. and China markets. • Participate in setting up the partnership alliances between U.S. and China companies. PRODUCT MARKETING • Managed product launch & cycle, proposed feature improvements to double sales. • Reviewed customer feedback and proposed change to reduce warranty repairs. • Manage new product development, created MRD and PRD for a networking product family. STARTUP EXPERIENCES • Revised a high-tech startup’s business plan and help secure a $12 M in 2nd. round funding. • Co-founded and managed an Asian-based network system integration and I.T. distribution company and grew the business to $20+ M in sales with 90+ employees. • Provided the leadership initiatives in building a cross-functional team for a new market entry to 3G and VoIP mobile service for global travelers. Specialties: • Marketing and Sales of Android and smartphones • Strategic and Consultative Marketing of High-tech and Clean-tech Products and Services. • Setup International Business Development and Strategic Partnership / Alliance between U.S. and Chinese companies. • Assist in Financing of International Clean-tech Projects and Venture Fund Raising.