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Ellie Esty

Ellie Esty

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Principal @ Digital Media Revenue Operations
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Education

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University of Rhode Island

BA, English Language and Literature/Letters -
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The George Washington University School of Business

, International Business and Language -

Work Experience

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SaaSee LLC + AVIQUA Digital Media Services

Current

SaaSee LLC + AVIQUA Digital Media Services

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AVIQUA, LLC

Current

AVIQUA, LLC

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Recurrent Ventures

Current

Recurrent Ventures

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LAist

Current

LAist

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American Water Works Association

2018-09-01 - 2024-09-01

American Water Works Association

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NYT Wirecutter

2015-06-01 - 2024-01-01

NYT Wirecutter

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BDG

2021-07-01 - 2022-05-01

BDG

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Some Spider Studios (part of BDG)

2020-03-01 - 2022-05-01

Some Spider Studios (part of BDG)

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Fatherly

2017-08-01 - 2022-05-01

Fatherly

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TextureMedia, LLC | NaturallyCurly

2017-05-01 - 2019-02-01

TextureMedia, LLC | NaturallyCurly

Skills

People Management Programmatic Advertising Negotiation Sales Strategy Business Ethics Organization Skills Sales Processes Digital Sales Account Executives Forecasting Business Insights Observational Communication Microsoft Excel Analytical Skills Functionality Management Systems Product Launch Issue Management Operational Excellence

Summary

Humanity. UX. Context. Innovation. Technology. Data. Ethics. Revenue. Sales, revenue, yield management, product, and business development experience in digital media, through M&A transactions, and with content management platforms and advertising technology platforms, marketplaces and exchanges, including display, video, audio, podcast, livestream, instream, outstream, mobile app, social, native, viewability, SSPs, DSPs, DMPs, RTB, header bidding, in both direct and programmatic sales and buying capacities. Fan and proponent of shared knowledge and collaboration; best practices; and agile processes, systems, and tools. Demonstrated ability to thoroughly analyze resources and trends; bridge divergent opinions; and execute solutions toward best outcomes for all parties.

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