Eric Relyea
Education
The Wharton School
MBA, Marketing & Finance 1980-01-01 - 1982-01-01
Pomona College
BA, Philosophy 1974-01-01 - 1978-01-01Work Experience
Glidewell Dental
Current
Glidewell Dental
H Plus Holdings LLC
2016-12-01 - 2018-10-01
H Plus Holdings LLC
Dental Lab Holdings/da Vinci Dental Studios
2015-02-01 - 2016-12-01
Dental Lab Holdings/da Vinci Dental Studios
Cezanne Professional Products
2012-09-01 - 2015-06-01
Cezanne Professional Products
Den-Mat Holdings, LLC
2009-01-01 - 2012-06-01
Den-Mat Holdings, LLC
Discus Dental
2003-10-01 - 2008-12-01
Discus Dental
Apria
2001-01-01 - 2002-12-01
Apria
AccentCare
1999-07-01 - 2000-12-01
AccentCare
Allied Domecq
1995-10-01 - 1999-04-01
Allied Domecq
Avery Dennison
1994-04-01 - 1995-10-01
Avery Dennison
Skills
Summary
Strategic marketer with demonstrated expertise in demand generation, interactive platforms, business analysis and metrics, product/brand management and new product development. Over 30 years of experience managing brands, people and projects in both established and entrepreneurial environments. Adept at building and performing to budget. Broad category knowledge with particular emphasis on consumer and dental care businesses; particularly the intersection of the two. Hands-on leader, with strong bias for action, accountability and alignment, while delivering measurable results through cost effective revenue generation initiatives. Demonstrated ability to lead teams through the development and commercialization of products of varying technical complexity, including toys, food & beverage, medical devices, and most recently the global launch of a new professional hair smoothing treatment. Accomplishments include: · Launching Snap-On Smile marketing program, growing brand from $1 million to $12 million in revenue in less than one year; · Establishing Zoom! as the dominant leader in professional teeth whitening, providing basis for Philips acquisition of Discus Dental; · Laying foundation for $100 million senior home care brand; and · Revitalizing Kahluá business, turning aging franchise into one of the Spirits markets’ hot brands.
