Eric Mann

Vice President Product Marketing @ Modern Health Chief Marketing Officer | Global Strategy, Messaging, and Go-to-Market Leader

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Education

Brandeis University

Bachelor of Arts, English -

Founder Institute

, 2013-01-01 - 2014-01-01

Beaver Country Day

, -

Brandeis University

Bachelor of Arts (B.A.), English Language and Literature/Letters -

Work Experience

Modern Health

Current

Modern Health

Stealth Health Tech startup

Current

Stealth Health Tech startup

MedArrive

Current

MedArrive

Imagen Technologies

2022-07-01 - 2023-10-01

Imagen Technologies

Vori Health

2022-01-01 - 2022-07-01

Vori Health

Rally Health / Audax Health

2016-03-01 - 2021-10-01

Rally Health / Audax Health

Timeboost, Inc.

2013-01-01 - 2019-11-01

Timeboost, Inc.

Castlight Health

2015-03-01 - 2015-11-01

Castlight Health

Oracle

2011-01-01 - 2015-03-01

Oracle

Friendfactor

2011-02-01 - 2012-06-01

Friendfactor

Skills

Reactivation D2C Strategic Marketing Budget Management Marketing Campaigns Digital Engagement Marketing Leadership Communications Strategy Product Marketing Marketing Strategy Social Media Business Development Online Advertising Public Relations Mobile Marketing Channel Partner Development Product Management Start-ups Strategic Partnerships

Summary

Marketing executive with broad experience establishing the go-to-market strategy, building and leading teams, understanding the customer to develop positioning, messaging, demand, and influencer programs that drive sales and user growth results. Strengths include: product marketing, go-to-market, storytelling, channel partnerships, digital marketing & social media, mobile, demand generation, content marketing, brand strategy, customer development, and awareness. • Product Marketing & Go-To-Market: position & message to drive sales success, narrative, research & personas, sales plays, channel / ecosystem partnerships, customer lifecycle marketing, PR/AR, sales enablement, B2B, B2B2C, B2C • Digital Marketing: market creation and expansion, growth hacking, integrated digital and traditional marketing execution, campaigns, content strategy and development across channels (Social, Mobile, Web, SEM, SEO, Affiliate, Email, Events), & field marketing • Data-Driven Demand Generation: create & implement dashboards, deliver performance-based campaigns & programs, leverage analytics using integrated & automated, marketing systems to drive lead generation & conversion • Business Development: evaluate market & ecosystem, building relationships, cutting deals, managing & expanding relationships to drive revenue

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