Esther Park

Summary

Throughout my career, I have been a global brand builder and growth-focused executive with a proven track record of success in beverage alcohol, luxury, prestige beauty care, and CPG industries. I blend my passions as an innovator and creative with my love of data to form an agile mindset that overcomes business challenges and achieves stakeholder alignment. My consumer insight and R&D experience allow me to achieve brand marketing success with a proven track record of year-over-year sales growth, transformed P&L, leadership, and strategic planning expertise. As a leader, I coach and mentor professionals to embrace the bigger picture and understand their unique contributions to the overall business. Together, we identify opportunities to increase capabilities and meet their specific career goals. Examples of my recent career highlights include: ► Stabilized and grew market share at Coors with brand repositioning, a new campaign, and improved engagement across a suite of digital tools, experiential activations, and shopper marketing. ► Achieved double-digit sales growth of William Lawson’s Scotch Whisky to become the fastest growing global brand across Bacardi spirits portfolio for three consecutive years. ► Restored profitability, turning around Revlon International’s Europe and Middle East region from -$50M loss to +$30M in four years through portfolio optimization of thousands of SKUs, a fast cadence of product launches, and marketing revitalization. ► Launched Halenani Consulting in 2021 to advise small to mid-size clients on marketing strategies, capabilities, and campaigns to drive sales growth. In addition to my professional experience, I recently completed the Digital Transformation Executive Education Program at Northwestern University’s Kellogg School of Management and hold a Bachelor of Science in Chemical Engineering from Cornell University. My areas of expertise include: Brand Marketing Strategy & Planning | Global Brand Management | Digital Marketing | Social Media | Communications | Shopper Marketing | Consumer Insights | P&L Management | Revenue Generation | Servant Leadership | Business Strategy | Stakeholder Management | Transformational Change | Digital Transformation | Innovation NPD | Design Thinking | Segmentation | Customer Loyalty | Team Development