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Evan S.

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Chief Strategy Officer (CSO) @ Ambrosia Innovations MARKETING and BUSINESS STRATEGY, Positioning, Partnerships, Data Analytics, Conversion, Media, Research, More
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Education

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Franklin & Marshall College

BA, Independent Studies (Advertising) -
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Emerson College

, Advertising -

Work Experience

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Ambrosia Innovations

Current

Ambrosia Innovations

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Lungfish Communications

Current

Lungfish Communications

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Create-A-Mattress LLC

2009-09-01 - 2019-04-01

Create-A-Mattress LLC

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1-800-Mattress

2002-10-01 - 2009-09-01

1-800-Mattress

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Commerce.TV

1999-08-01 - 2001-03-01

Commerce.TV

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PARTNERS & Simons

1995-06-01 - 1999-08-01

PARTNERS & Simons

Skills

Digital Marketing B2B Marketing Strategy Microsoft PowerPoint Search Engine Optimization (SEO) Fundraising New Business Development Process Improvement Branding & Identity Positioning (Marketing) E-commerce Strategic Partnerships Marketing Strategy Advertising Lead Generation Start-ups Marketing Communications Marketing SEM Entrepreneurship Social Media Marketing

Summary

Results-oriented business veteran with experience across a broad spectrum of industries, both online and offline. Proven track record for developing comprehensive data-driven business strategies, and executing them crisply. • Founded and sold e-commerce business (Create-a-Mattress, 2009-2019), running profitably every year of operation • Strategic positioning and problem-solving expert, quickly digesting new paradigms, and translating complex technical information into clear execution plans • Deep experience in e-commerce, transactional marketing and analysis • Start-up experience, including launches and fundraising • Command of all areas of growth company operations (Finance, Marketing, Manufacturing, Customer Support, Administration, etc) • Mastery of all disciplines of marketing communications, including SEO (Search Engine Optimization), PPC (Pay-Per-Click), display advertising, retargeting, and much more. • Strong team-builder • Hands-on, roll-up-the-sleeves work style Specialties: Entrepreneurial growth Branding/Positioning Company and product lauches (planning, budgeting, staffing, etc) Search engine and social marketing

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