Education
Franklin & Marshall College
BA, Independent Studies (Advertising) -Emerson College
, Advertising -Work Experience
Ambrosia Innovations
Current
Ambrosia Innovations
Lungfish Communications
Current
Lungfish Communications
Create-A-Mattress LLC
2009-09-01 - 2019-04-01
Create-A-Mattress LLC
1-800-Mattress
2002-10-01 - 2009-09-01
1-800-Mattress
Commerce.TV
1999-08-01 - 2001-03-01
Commerce.TV
PARTNERS & Simons
1995-06-01 - 1999-08-01
PARTNERS & Simons
Skills
Summary
Results-oriented business veteran with experience across a broad spectrum of industries, both online and offline. Proven track record for developing comprehensive data-driven business strategies, and executing them crisply. • Founded and sold e-commerce business (Create-a-Mattress, 2009-2019), running profitably every year of operation • Strategic positioning and problem-solving expert, quickly digesting new paradigms, and translating complex technical information into clear execution plans • Deep experience in e-commerce, transactional marketing and analysis • Start-up experience, including launches and fundraising • Command of all areas of growth company operations (Finance, Marketing, Manufacturing, Customer Support, Administration, etc) • Mastery of all disciplines of marketing communications, including SEO (Search Engine Optimization), PPC (Pay-Per-Click), display advertising, retargeting, and much more. • Strong team-builder • Hands-on, roll-up-the-sleeves work style Specialties: Entrepreneurial growth Branding/Positioning Company and product lauches (planning, budgeting, staffing, etc) Search engine and social marketing