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Eve Murto

Eve Murto

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Founder and Principal @ Marketing Consultant| Fractional CMO | VP Marketing | ex-Apple | AI for good
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Education

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The Wharton School

MBA, MBA 1984-01-01 - 1986-01-01
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University of Pennsylvania

MA, International Studies 1984-01-01 - 1986-01-01
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Wellesley College

BA, French 1978-01-01 - 1982-01-01
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University of California, Berkeley

, -

Work Experience

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Think and Win Marketing LLC

Current

Think and Win Marketing LLC

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RoseRyan

2011-04-01 - 2020-03-01

RoseRyan

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CollabNet VersionOne (now Digital.ai)

2006-05-01 - 2009-10-01

CollabNet VersionOne (now Digital.ai)

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Questra

2002-04-01 - 2006-01-01

Questra

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Telseon

2000-01-01 - 2002-01-01

Telseon

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Sun Microsystems

1997-01-01 - 2000-01-01

Sun Microsystems

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Apple

1988-01-01 - 1997-01-01

Apple

Skills

Integrated Campaign Planning Event Planning Marketing Management Start-ups Management Product Marketing Enterprise Software Marketing Strategy Strategic Partnerships Lead Generation Social Media Email Marketing Demand Generation Integrated Marketing Leadership Business Development Go-to-market Strategy Marketing SaaS Salesforce.com

Summary

Eve Murto is a marketing consultant with 20+ years experience in marketing, focusing on strategy and execution of go-to-market PR, branding, communications, lead gen programs, events, web and integrated campaigns. Responsible AI advocate. Reach me at evemurto@gmail.com. She has successfully managed PR, Analyst relations, positioning, branding, social media, web marketing, partner marketing, product launches, email, lead generation and integrated campaigns in various senior marketing and fractional CMO roles. She has produced small and large live, events, seminars, webinars and user conferences. Earlier in her career, Eve worked at Apple and Sun Microsystems in roles of increasing responsibility. Eve earned dual MBA/MA degrees from University of Pennsylvania (Wharton School) and School of Arts & Sciences, and a BA from Wellesley, and has been active in alumni groups for both. She has served on the Board of the East Palo Alto Kids Foundation (EPAK) to support special classroom projects for local children in need. Specialties: Marketing & Communications, Marketing Strategy, Lead Gen, Events, Executive Communications, Business Strategy, Startups, Marketing Communications, Product Marketing, New Product Launches, Sales Readiness, Positioning

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