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Everett Starling

Everett Starling

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Content Director @ FloSports Editorial Director | Journalism | Media Relations | Content Strategy | Digital Storytelling | Audience Engagement
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Education

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Emporia State University

Bachelor of Science in Education, Social Sciences, English with Journalism emphasis (Kansas grades 5-12 teaching certified) -

Work Experience

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FloSports

Current

FloSports

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Starling Media Associates

Current

Starling Media Associates

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Yahoo

2011-01-01 - 2018-01-01

Yahoo

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Major League Baseball (MLB)

2004-01-01 - 2010-01-01

Major League Baseball (MLB)

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CBS Sports

1999-01-01 - 2004-01-01

CBS Sports

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American Football Monthly

1996-01-01 - 1999-01-01

American Football Monthly

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Emporia State Bulletin

1994-01-01 - 1996-01-01

Emporia State Bulletin

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Emporia State University

1991-01-01 - 1994-01-01

Emporia State University

Skills

Content Strategy Content Management Breaking News Editing Copy Editing Journalism Social Media Publishing Entertainment Web Content Blogging Video Digital Media Newspapers Writing Media Relations Content Development Photography News Writing Public Relations

Summary

I'm a digital content specialist with experience leading 24/7 breaking news, politics, sports, entertainment and finance coverage and a flair for identifying stories before they go viral. My specialties include live event coverage and planning, team building, partner relationship management, social media and audience engagement/growth, reporter and editor coaching, storytelling and building collaborative newsrooms that work across teams (and platforms) to help brands reach their business goals. Data-driven decision making and newsletters are among my areas of interest. I know that the news cycle doesn't sleep and that planning to cover it effectively is a constant evolution that goes well beyond your newsroom. As a consultant I've assisted brands (and campaigns) with everything from broad strategy to more tactical things like editorial calendars, social media activations, copy editing and even event management. Areas of expertise: • Operations management • Impeccable news judgment • Headline writing • Reporting • Coaching • Data-influenced decision making • Audience engagement • Cross-functional collaboration • Attention to detail • Sense of urgency

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