Federica Busa
Education
MIT Sloan School of Management
SM, 2002-01-01 - 2003-01-01
Brandeis University
PhD, Computer Science and computational linguistics 1992-01-01 - 1996-01-01
University of Geneva
Translation Degree, Translation, International Law and Economics 1986-01-01 - 1990-01-01Work Experience
Busa Woodward
Current
Busa Woodward
Developing New Tools
2022-05-01 - 2024-06-01
Developing New Tools
Expo 2020 Dubai
2012-01-01 - 2022-04-01
Expo 2020 Dubai
Bureau International des Expositions (BIE)
2006-02-01 - 2011-12-01
Bureau International des Expositions (BIE)
Publicis Groupe
2004-02-01 - 2005-12-01
Publicis Groupe
Massachusetts Institute of Technology
2002-06-01 - 2003-06-01
Massachusetts Institute of Technology
LingoMotors, Inc.
1998-09-01 - 2001-11-01
LingoMotors, Inc.
Cnr-Istituto di Linguistica Computazionale “Antonio Zampolli”
1996-08-01 - 1998-08-01
Cnr-Istituto di Linguistica Computazionale “Antonio Zampolli”
Brandeis University
1991-09-01 - 1996-05-01
Brandeis University
Skills
Summary
Visitor experience strategist with over 20 years of leadership across world expos, cultural institutions, and public realm projects. Former SVP of Visitor Experience at Expo 2020 Dubai, where she led the strategy and delivery of visitor engagement for one of the most ambitious mega-events of the decade. With a background spanning linguistics, artificial intelligence, cultural analysis, and spatial planning, she brings a systems-thinking approach to experience design. As co-founder of Busa Woodward, she develops innovative methodologies—such as Experience Masterplanning, Behavioural Audits, and Spatial Affordance Mapping—that enable cities, institutions, and developers to transform complex environments into places that are meaningful, memorable, and measurable.
