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Fred Bullock

Fred Bullock

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Strategic Advisor @ Various Companies Fractional CMO | Advisor | Mentor | Branding | Corporate Marketing | B2B | B2C | B2B2C | Living Kidney Donor Mentor
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Education

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Apple University / Insead Executive Education

MBA, International marketing -
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Belmont Abbey School

, -

Work Experience

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Various Companies

Current

Various Companies

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Fusion

Current

Fusion

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Glint

2013-01-01 - 2019-12-01

Glint

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Citrix

2013-10-01 - 2015-12-01

Citrix

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PayPal

2012-09-01 - 2013-09-01

PayPal

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Fusion

2011-10-01 - 2012-09-01

Fusion

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HP

2008-05-01 - 2011-09-01

HP

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Turn

2004-01-01 - 2009-01-01

Turn

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Nokia

2006-04-01 - 2008-05-01

Nokia

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Firefly Mobile

2004-06-01 - 2006-06-01

Firefly Mobile

Skills

Positioning (Marketing) Go-to-Market Strategy Branding & Identity Marketing Transformation Marketing Strategy Brand Development Multi-channel Marketing Corporate Communications Advertising Analytics Demand Generation Go-to-market Strategy E-commerce Product Marketing Strategic Partnerships Mobile Devices Leadership Social Media Marketing Enterprise Software Direct Marketing

Summary

REVENUE, MARKET SHARE & BRAND GROWTH THROUGH MARKETING TRANSFORMATION Transforming business by combining marketing magic and metrics to accelerate revenue, market share and brand momentum. Work experience spans start-ups and turnarounds to global corporations in Europe, Asia and the Americas. Originally a consumer marketer, for the past 10 years I've led transformation and modernization of marketing (analytics, ecommerce, digital marketing), branding & communications in B2B technology companies. Core to my approach is “age of engage" marketing: blending digital, social & traditional media, resulting in meaningful engagement with employees, customers & partners. Extensive expertise in building, transforming and leading distributed field, regional and global marketing teams that successfully launched hardware, software, middleware and SaaS services. Profitably acquired/retained customers while accelerating revenue growth. Passionate about building and energinizing growing brands to create differentiation and deep engagement. ► Aligns marketing to support business goals and strategy ► Creative “big idea” thinking leading to demonstrable results ► Drives marketing and digital transformation across the entire business ► Crafts brand strategies, crystallizes value propositions and stories ► Skilled in leading diverse marketing functions: marketing strategy & operations, branding, advertising, analytics, communications, field marketing, events, developer programs, websites, demand generation, AR/PR, product marketing "You can't Google experience". ✉ fred.bullock@outlook.com

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