Education
Apple University / Insead Executive Education
MBA, International marketing -Belmont Abbey School
, -Work Experience
Various Companies
Current
Various Companies
Fusion
Current
Fusion
Glint
2013-01-01 - 2019-12-01
Glint
Citrix
2013-10-01 - 2015-12-01
Citrix
PayPal
2012-09-01 - 2013-09-01
PayPal
Fusion
2011-10-01 - 2012-09-01
Fusion
HP
2008-05-01 - 2011-09-01
HP
Turn
2004-01-01 - 2009-01-01
Turn
Nokia
2006-04-01 - 2008-05-01
Nokia
Firefly Mobile
2004-06-01 - 2006-06-01
Firefly Mobile
Skills
Summary
REVENUE, MARKET SHARE & BRAND GROWTH THROUGH MARKETING TRANSFORMATION Transforming business by combining marketing magic and metrics to accelerate revenue, market share and brand momentum. Work experience spans start-ups and turnarounds to global corporations in Europe, Asia and the Americas. Originally a consumer marketer, for the past 10 years I've led transformation and modernization of marketing (analytics, ecommerce, digital marketing), branding & communications in B2B technology companies. Core to my approach is “age of engage" marketing: blending digital, social & traditional media, resulting in meaningful engagement with employees, customers & partners. Extensive expertise in building, transforming and leading distributed field, regional and global marketing teams that successfully launched hardware, software, middleware and SaaS services. Profitably acquired/retained customers while accelerating revenue growth. Passionate about building and energinizing growing brands to create differentiation and deep engagement. ► Aligns marketing to support business goals and strategy ► Creative “big idea” thinking leading to demonstrable results ► Drives marketing and digital transformation across the entire business ► Crafts brand strategies, crystallizes value propositions and stories ► Skilled in leading diverse marketing functions: marketing strategy & operations, branding, advertising, analytics, communications, field marketing, events, developer programs, websites, demand generation, AR/PR, product marketing "You can't Google experience". ✉ fred.bullock@outlook.com