Gail Rubino
Education
Fordham University
MBA, Finance -
Stanford University
Executive Classes in social media and project management, ecommerce, internet -
University of California, Davis
BA, Rhetoric, History -Work Experience
G. Rubino & Associates
Current
G. Rubino & Associates
eBay
2014-10-01 - 2015-11-01
eBay
Intuit
2013-08-01 - 2014-08-01
Intuit
Wells Fargo
2002-11-01 - 2012-12-01
Wells Fargo
PayPal
2010-03-01 - 2010-01-01
PayPal
Golden Gate University
2001-01-01 - 2002-01-01
Golden Gate University
ADX
2000-01-01 - 2001-01-01
ADX
Skills
Summary
Gail Rubino gail.rubino@gmail.com Strategic and tactical marketer with online and traditional marketing skills. Heavy concentration in lead generation, conversion, engagement, retention, lifecycle, product, SEO and social media. * 20 years consumer and small business direct marketing experience. * 15 years experience marketing consumer and small business financial service products and payments. * 20 years experience developing strategy and tactics for multi-channel, integrated marketing programs using online, social, SEO, broadcast, print and DRTV * Go-to leader with excellent communication skills necessary to work with thought leaders, C-level manager, product managers, engineers, designers, copy writers and agencies. * 20 years analytical experience using SQL tools to access data and measure results. Specialties: Big Data Marketing Management and Analytics Data modeling for all life cycle stages Direct Marketing Email Marketing Lead Generation Product Marketing Loyalty/Rewards programs and Customer Retention Experiential rewards management Alliance and Partnership Management Product Management Quantitative and Qualitative Research Management White Papers Forecasting and budgeting Lifecycle Marketing Event Triggered Marketing Target Segmentation Social Media Team Leadership Agency selection, RFP development Agency management Strategic Planning Financial, Payment and Mobile Payment Services Subscription-model Services Generational Targets Boomer Millennial Generation X Financial Services - Online and Mobile Payments: Strategic and tactical planning Forecasting and budget management Lifecycle marketing Event triggered marketing Targeted email and landing pages Big Data management Partner and Alliance Management Data modeling for all life cycle stages Analysis – KPIs, dashboard, SQL, Site Analytics and Google Analytics Clients: Intuit, PayPal, ebay, Wells Fargo, Citibank, WestAmerica Bank, Union Bank, Visa and United Airlines
