Gary Friedman

Summary

For the past 14 years I have pursued an increasingly successful career in marketing, e-commerce(Signity/Swarovski/Loanweb/New Century Mortgage), entertainment(Sony & BMG) and operations management. My business development, program management, entertainment, e-commerce/affiliate/ start-up(includes running online marketing department, product management, media buys/analysis,keyword buys/optimization), and offline marketing skills enabled me to achieve extremely high performance levels. Combine strong planning, astute strategy, organization and consensus building qualifications with effective writing, presentation, negotiating skills and creative problem solving abilities. Demonstrated capacity to successfully manage multiple projects and deadlines, coming in on time and within budget. Expert qualifications in identifying and capturing new market opportunities to accelerate growth, increase revenues and improve profit contributions. Strong analytical skills for in-depth statistical analysis, updates and report generation of online and offline results including ROI, margins, conversion, traffic, trends, and registration/member information. Demonstrated ability to analyze and improve Website usability and functionality issues. I have successfully launched and managed multiple online marketing initiatives & affiliate programs that have generated millions of dollars a month in revenue. One of the affiliate marketing programs under my control is currently one of the top performing on the web and ranked number one in their industry. Currently, I work for a highly profitable online company based in Los Angeles. Specialties: Launching/Managing successful, profitable online marketing initiatives including Affiliate Programs, Media Buys, Keywords, emails, e-retailing, branding and forming key business partnerships, Strategic/Tactical Planning, P&L responsibility, creative design/promotions, Entrepreneurial Vision & Spirit, Team Building and Leadership, Training and Development.