Liz Gebhardt

Summary

As Strategic Marketer and Creative/Experiential Producer - I span the worlds of strategy and tactics both as an individual contributor and curator/leader of cross-functional teams. And help move ideas from 0-1-100 status (idea to development to scaled implementation). I investigate emerging trends, technologies, market opportunities -> Craft strategic plans, company blueprints, creative springboards -> Translate and produce that work into unique content, experiences, campaigns. I’m known for the ability to parachute into new environments – and help organizations and teams move from the blank page question of ‘what are we even doing’ to the actualization of ‘this is exactly where we should be.’ I WORK WITH: F500, multi-stage startups, founders, agencies, and creators/artists. COMPANIES: Apple, Starbucks, NTT Global Innovation Institute, Amazon, Adobe, Google, VMware, HP, Microsoft, Sparks/Freeman, Jack Morton, Skoll Foundation, the founders and C-Suite of more than 2 dozen startups (seed to acquisition), Peter Gabriel, other media brands. DOMAINS AND MARKETS: Consumer & Enterprise Technology • Media & Entertainment • Consumer Products • Sustainability & Climate • Health, Fitness, and Wellness • Future of Work • Startups & Investors BRAND MARKETING & STRATEGY Help organizations define their strategic North Star, purpose, and position. Link formerly disconnected ideas, blind spots, strengths, cultural and technology opportunities to create a unified plan for today and the near future. • Brand Narrative & Messaging Architectures • Positioning: Mission, Vision, Purpose • Customer, Cultural, and Competitive Analysis & Insights • Creative Springboards & Briefs • Integrated Campaigns • Event/Experiential Strategy and Design • Workshop Design & Facilitation CONTENT/MEDIA CREATION & EXPERIENTIAL PRODUCTION Harness the power of storytelling as a powerful lens for understanding, building empathy, and engaging the world. Translate strategy into experiences, content, and programs across all media both digital and physical. • Original Concept Development • Media/Content Production - Video, Podcasts, Editorial, Digital, Experiential • Executive Ghostwriting • Marketing, Creative, and Technical Team Curation and Leadership • Content and Speaker Curation • Writing and Exec Thought Leadership • Event/Experiential Production WORKING WITH FOUNDERS AND C-SUITE • Executive Thought Leadership • Speeches, Presentations, and Pitches • Workshop Design and Facilitation • Town Halls • Board Communications • Investor Collaboration SEE MORE: www.egebhardt.com