Gearóid Carroll
Education
The University of Huddersfield
BA (Hons), Marketing -
The Manchester Metropolitan University
, digital marketing communications -Work Experience
Craft Associates
Current
Craft Associates
Freelance
Current
Freelance
McCann Health
2022-06-01 - 2023-10-01
McCann Health
ConcentricLife
2020-11-01 - 2022-06-01
ConcentricLife
Envision 90TEN
2019-07-01 - 2020-10-01
Envision 90TEN
Digitas Health
2016-05-01 - 2017-06-01
Digitas Health
Econsultancy
2006-04-01 - 2017-01-01
Econsultancy
Racepoint Global
2014-03-01 - 2015-10-01
Racepoint Global
Burson-Marsteller
2012-11-01 - 2014-02-01
Burson-Marsteller
Ruder Finn
2009-04-01 - 2012-11-01
Ruder Finn
Skills
Summary
I am an accomplished strategy director with a history of driving brand growth and brand success, My approach is: logical, insight-led & pragmatic. My strategy journey and expertise has been across sectors, countries and disciplines. This included successful global product launches, brand strategy, comms planning, omnichannel and digital transformation all of which leaves with a ‘T-shaped’ skillset. I’m driven to do work that has intrinsic quality; that has accomplished something despite the challenge. Whether its consumer marketing, retailing, a public service announcement campaign, B2B or marketing in a regulated sector like health – cracking the business or creative challenge at the centre and the team around me that drives me. Outside of work I've contributed to the industry by speaking at conferences on youth marketing and digital marketing, and been part of the Econsultancy training faculty. I was a guest lecturer on interactive marketing at Universitat Ramon Llull in Barcelona. I've co-authored two social media marketing books, in both cases the focus of my contributions were on strategy and insights. Prior to working in marketing, I worked as a DJ, a plant process operator and in food service.
