Gerard LaFond
Education
University of California, Riverside
BA, Philosophy -
Azusa Pacific University
Master of Arts - MA, Organizational Management -Work Experience
The Hoffman Agency
Current
The Hoffman Agency
TEAM LEWIS
2019-02-01 - 2022-01-01
TEAM LEWIS
Weber Shandwick
2015-06-01 - 2019-02-01
Weber Shandwick
Cone
2014-04-01 - 2015-06-01
Cone
Wolters Kluwer Legal & Regulatory US
2013-04-01 - 2014-04-01
Wolters Kluwer Legal & Regulatory US
Persuasive Games
2003-10-01 - 2014-04-01
Persuasive Games
Pearson
2010-02-01 - 2013-04-01
Pearson
red TANGENT
2002-07-01 - 2010-01-01
red TANGENT
Media Revolution
2001-05-01 - 2002-07-01
Media Revolution
Ticketmaster
1999-06-01 - 2001-05-01
Ticketmaster
Skills
Summary
What if you could get your brand, executive, product, or innovative technology the attention it deserves? Want to find out? That’s what I do. I help companies get attention. I write, create, visualize, strategize, communicate, market, and lead teams to do just that. From launching new brands to protecting old ones, from digital channels to traditional media, I, often with a complimentary team, help brands shine. My superpower – I listen. I listen to clients, engineers, board members, customers, potential customers, college students, and my mom. All this listening, combined with dangerous creativity, a bunch of experience, and data driven insights, leads to attention and performance - results we can measure, awards I’m proud of, and all kinds of great things for my clients, partners, and teams. At the intersection of digital, creativity, and data, if you look (and listen) carefully, you find real opportunity. That’s where I work, and that’s what I do. All that experience as a digital first -- creative marketing and communications leader for lifestyle, education, technology, media, digital, financial, CPG, beverage, spirits, and entertainment brands is showcased below. My specialties (or "let's go SEO"): digital strategy, advertising, lead gen, promotions, marketing strategy, digital first content marketing, creative and production, rhetorical game design and strategy, gamification, digital production, education technology, crisis/issues management, talent branding, start-ups, agency leadership, business development, web development, and social media. One last thought, this Social/Influencer/Internet/AI thing might just catch on…
