Steve Gershik

Summary

Steve Gershik is a seasoned B2B marketing executive with over 25 years of experience in customer marketing, product marketing, demand generation, and brand building. As a Chief Marketing Officer for early and growth-stage technology companies, Steve has a proven track record of helping businesses survive and thrive in competitive environments. Throughout his career, Steve has been a hands-on, roll-up-your-sleeves working manager, driving growth and success in each of his roles. He has spoken at numerous industry events, including SXSW Interactive, DMA, AMA, BMA, DemandCon, SiriusDecisions Summit, AdTech, and Eloqua Experience. Steve has also consulted for technology startup companies, growth-stage firms, and publicly traded companies, helping them build revenue processes and develop teams of modern marketers. Notable highlights of Steve's career include: Serving as VP of Marketing Innovation at Eloqua, contributing to the company's growth from $3MM to $35MM, leading to a successful IPO and acquisition by Oracle Creating the Eloqua Experience and Eloqua Markie awards Being the first VP of Marketing for SiriusDecisions, a leading advisory firm for B2B sales and marketing executives Co-founding DemandCon, the world's first demand generation-focused conference Creating one of the first B2B marketing blogs and podcasts, The Innovative Marketer Steve's expertise extends across various industries, having consulted for Cloud Computing companies, medical device, software, and services firms. He has also taught business writing and online communication at Stanford University, Claris, Hewlett-Packard, and AMD. In recognition of his contributions to the field, Steve was named one of the Top 50 Most Influential Leaders in Sales Lead Management by the SLMA. Beyond his professional achievements, Steve is actively involved in his community, chairing the technology advisory committee of the local school district, serving as an advisor to the Webby award-winning Palo Alto High School Voice, and as Board President of Camp Tawonga. With expertise in branding and corporate identity, demand generation, web and email marketing, marketing automation, vendor management and negotiation, product marketing, and e-commerce, Steve is well-positioned to help B2B companies navigate the challenges of today's competitive landscape and achieve sustainable growth.