Götz v. Bechtolsheim

Account Director @ gkk dialog Individual, personal, digital, customer beneficial, profile driven, data based – sure! That's CRM.

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Education

HLG

Abitur, -

Work Experience

gkk dialog

Current

gkk dialog

HackerAgency

2013-04-01 - 2016-06-01

HackerAgency

Draftfcb

2012-01-01 - 2013-04-01

Draftfcb

Chromedia Dialogmarketing GmbH

2004-04-01 - 2012-02-01

Chromedia Dialogmarketing GmbH

webmiles

2001-07-01 - 2002-06-01

webmiles

Borges & Partner

1995-01-01 - 2000-01-01

Borges & Partner

Scholz, Springe

1992-01-01 - 1994-01-01

Scholz, Springe

B&B. Markenagentur GmbH

1990-01-01 - 1992-01-01

B&B. Markenagentur GmbH

Skills

Digital Marketing Marketing Account Direction Digital Strategy Integrated Marketing Online Advertising Strategy Advertising Direct Marketing Interactive Marketing Creative Strategy Digital Media Mobile Marketing Online Marketing Marketing Management Marketing Strategy CRM Digitales Marketing Strategisches Management Marketingstrategie

Summary

More data, more channels, more options. Customer experience, customer benefit, customer interaction. Never before has CRM been so relevant. It's individual and personal communication based on data, driven by insights and enabled by automation. Marketing always wanted to be relevant. Finally, it's possible. Let's do it!

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