Mark Goodrich

Vice President, Marketing & Communications @ PLAION Vice President, Marketing & Communications at PLAION

Phone Number encrypt_section

Education

University of California, Berkeley, Haas School of Business

MBA, Business 1996-01-01 - 1998-01-01

Duke University

BA, Economics, Political Science 1988-01-01 - 1992-01-01

Work Experience

PLAION

Current

PLAION

Koch Media GmbH

2018-03-01 - 2022-08-01

Koch Media GmbH

Wargaming

2014-06-01 - 2018-03-01

Wargaming

2K

2005-10-01 - 2014-06-01

Ubisoft

2002-12-01 - 2005-10-01

Ubisoft

Electronic Arts (EA)

1998-09-01 - 2001-10-01

Electronic Arts (EA)

Accenture

1992-09-01 - 1996-06-01

Accenture

Skills

Social Games Video Games Product Marketing Monetization Online Gaming Strategic Partnerships Product Management Mobile Games Digital Marketing Competitive Analysis Analytics Brand Management Brand Licensing Public Relations Social Media Online Marketing Email Marketing Integrated Marketing Marketing Marketing Strategy

Summary

Experienced senior marketer with a demonstrated history of working with both retail and digital consumer products across the computer games, sports, and entertainment industries. Skilled in brand strategy, product marketing, new product launch, brand licensing, creating 360 degree advertising campaigns, digital & online marketing, social media, event marketing and marketing research & analytics. Strong marketing professional with an undergraduate degree from Duke University and an MBA from UC-Berkeley’s Haas School of Business.

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