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Darci Robson

Darci Robson

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@ Exceptional Professional. Team Player and Leader.
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Education

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British Columbia Institute of Technology

Marketing Diploma, -

Work Experience

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Next Insurance

2020-09-01 - 2023-08-01

Next Insurance

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Intuit

2004-01-01 - 2020-01-01

Intuit

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BILL

2014-01-01 - 2016-01-01

BILL

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PayCycle

2006-01-01 - 2007-01-01

PayCycle

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Adobe

2001-01-01 - 2004-01-01

Adobe

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Driveway Co

2000-04-01 - 2001-02-01

Driveway Co

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Intuit

1997-07-01 - 2000-03-01

Intuit

Skills

Direct Marketing Email Marketing Product Marketing Demand Generation Marketing Communications Marketing Strategy Lead Generation Integrated Marketing Customer Acquisition Start-ups Product Management Strategy Marketing Cross-functional Team Leadership Segmentation Market Research Mobile Marketing SEO

Summary

I help companies grow with marketing programs that drive interest, action, and conversion. I love research, ideation, cross-functional collaboration, and creating a vision that leads to the execution of innovative and successful campaigns. The best campaigns leverage customer insights to get the right messages to the right people - and then deliver useful results data needed for campaign improvement. I'm most familiar with B2B marketing, using email and mail to drive leads to call centers - I've also managed partner programs, tradeshow strategies, webinars, content marketing, TV, radio etc.

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