Greg Stern
Education
UCLA
BA, 1979-09-01 - 1984-12-01Work Experience
ReturnOn Marketing
Current
ReturnOn Marketing
B2B Optimizer
Current
B2B Optimizer
Antojando Ando
Current
Antojando Ando
Bizlogix (Consulting)
2005-01-01 - 2019-12-01
Bizlogix (Consulting)
Agility Recovery
2017-02-01 - 2018-12-01
Agility Recovery
DigitalGlobe
2014-11-01 - 2017-06-01
DigitalGlobe
Dun & Bradstreet
2013-02-01 - 2015-08-01
Dun & Bradstreet
AllBusiness.com
2012-03-01 - 2014-12-01
AllBusiness.com
Anteriad (form. True Influence)
2014-01-01 - 2014-04-01
Anteriad (form. True Influence)
Dun & Bradstreet
2006-01-01 - 2012-02-01
Dun & Bradstreet
Skills
Summary
I’ve always been drawn to systems—but also to stories, metaphors, and how ideas take shape. I’m not a creative in the classic sense. But I’ve spent enough time building messaging frameworks, go-to-market motions, and AI systems to know that the real creative act in B2B is structure. Structure that liberates. Lately, I’ve been exploring how AI changes that structure and what it means to build AI systems that know your customers better than your team does. How strategy can be encoded. And how creativity—when supported by clarity—becomes prolific. I don’t see AI as a content machine. I see it more like a new creative medium. Like oil paint once was. Like photography. So what I post here is a mix: practical systems thinking, dry observations, and the occasional sideways look at how we’re all trying to scale clarity, trust, and relevance in a world that keeps throwing more noise at us. If any of that resonates, I’d love to compare notes.
