Education
University of Missouri-Kansas City
MBA, Marketing/Entrepreneurship 2004-01-01 - 2007-01-01Eastern Washington University
B.S., Organizational Communications 1994-01-01 - 1997-01-01Work Experience
Ursa Major Co.
Current
Ursa Major Co.
Volleyball League of America (VLA)
Current
Volleyball League of America (VLA)
Pegasystems
2018-09-01 - 2022-06-01
Pegasystems
VML
2013-08-01 - 2017-04-01
VML
H&R Block
2012-03-01 - 2013-08-01
H&R Block
Nestlé Purina North America
2009-01-01 - 2012-02-01
Nestlé Purina North America
BrandNext Marketing Consulting
2007-02-01 - 2011-12-01
BrandNext Marketing Consulting
Zoom Interactive Marketing
2006-02-01 - 2007-11-01
Zoom Interactive Marketing
Keypath Education
2005-01-01 - 2006-01-01
Keypath Education
Skills
Summary
With an established track record at Ursa Major Co., my expertise in marketing strategy and growth marketing has driven significant transformations. Our team's work in customer experience and online marketing has led to innovative campaigns across diverse industries, from CPG to Financial Services. Now, at the Volleyball League of America, the focus is on bolstering professional men's volleyball through strategic partnerships and media rights deals. Leading with a collaborative approach, we've nurtured marketing communications and product branding to new heights. The implementation of AI and Next Best Offer strategies has resulted in a 43% uplift in conversion rates for our clients. As part of the VLA, I'm dedicated to expanding our reach and impact in the sports sector, leveraging social media marketing and event management to engage audiences and foster lasting relationships.