Mark Harnett

Digital Strategy Director @ Appetite Digital Marketing Consultant

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Education

University of Waterloo

BASc, Systems Design Engineering 1988-01-01 - 1993-01-01

Work Experience

Appetite

Current

Appetite

C6 | Site Solutions

Current

C6 | Site Solutions

Forcepoint

Current

Forcepoint

Drak Marketing

Current

Drak Marketing

Kedify

2024-02-01 - 2024-07-01

Kedify

Cognito Therapeutics, Inc.

2023-08-01 - 2024-05-01

Cognito Therapeutics, Inc.

Quantic School of Business and Technology

2021-07-01 - 2022-10-01

Quantic School of Business and Technology

Tempo

2022-04-01 - 2022-09-01

Tempo

Spark Grills

2021-06-01 - 2021-12-01

Spark Grills

BBVA Open Platform

2019-08-01 - 2021-03-01

BBVA Open Platform

Skills

Demand Generation E-commerce Optimization Product Marketing Campaign Development Marketing Management Google Data Studio Attribution Modeling Customer Lifecycle Management Go-to-Market Strategy Data Analytics Marketing Strategy Search Advertising Organic Search Data Management Digital Channels Clinical Trials Patient Recruitment Meta ads Landing Page Optimization Cold Fusion Research

Summary

Experienced Marketing Executive with extensive experience building teams and driving profitable customer acquisition through channel development, landing page and registration testing and improvements as well as back end customer value and retention analysis. Specialties: Extreme Marketing, Landing Page Testing, Registration page flow and testing, MultiVariate or Taguchi testing, Paid Search (SEM) development and management, Search Engine Optimization, Customer Value analysis, Retention and cancellation improvements including reducing chargebacks on subscription products.

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