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Heather Luttrell

Heather Luttrell

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Managing Partner @ The Advertising Company of Los Angeles Executive - Media, Monetization, Scale
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Education

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Scripps College

BA, Economics -
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Crystal Springs and Uplands High School, Hillsborough, CA

, -
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Université Paris-Sorbonne

, Political Science, International Affairs, Art History -

Work Experience

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The Advertising Company of Los Angeles

Current

The Advertising Company of Los Angeles

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Flightpath Software Inc.

Current

Flightpath Software Inc.

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FieldTest

2014-07-01 - 2025-04-01

FieldTest

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BLOODY DISGUSTING, LLC

2018-01-01 - 2023-12-01

BLOODY DISGUSTING, LLC

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Mastermind LA

2014-01-01 - 2023-12-01

Mastermind LA

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Leaf Group

2011-08-01 - 2013-08-01

Leaf Group

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IndieClick

2003-07-01 - 2011-08-01

IndieClick

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Niteo Partners

2002-01-01 - 2003-01-01

Niteo Partners

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American Express

2001-01-01 - 2001-01-01

American Express

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KPMG Management & Risk Consulting

1996-01-01 - 2000-01-01

KPMG Management & Risk Consulting

Skills

Statistical Data Analysis Data Analysis Team Management Qualitative Data Online Marketing Marketing Business Development Sales Online Advertising Brand Architecture Product Development Advertising Monetization Brand Management Contract Negotiation Social Networking Business Strategy Strategic Thinking Analytics E-commerce

Summary

Heather Luttrell is an entrepreneurial senior executive skilled in corporate development, direct and programmatic media monetization, creator and vendor partnerships, contract negotiation and leading teams to deliver rapid scale. She has worked in media across CTV, Podcast, social and web publishing for the past 20 years, developing a vital senior executive network. Ms. Luttrell has built, invested in, and sold multiple businesses, and understands what it takes to drive exponential growth. From a strong foundation in management consulting and digital strategy with LECG, First Manhattan Consulting Group, KPMG, and American Express, Ms. Luttrell co-founded powerhouse publisher rep network IndieClick (100 million uniques in the US), which was acquired by Demand Media. She invested in horror media company Bloody Disgusting and helped build a premiere podcasting network, overseeing all monetization for five years through acquisition by Cineverse. Most recently, she was co-founder and COO at AI-powered ad platform FieldTest (acquired by Simpli.fi), where she oversaw sales and revenue operations and handled strategic partnerships in the martech ecosystem. A popular speaker and panelist its events, she has presented at NY Advertising Week, Experian National, OTT Xfronts, OMMA and more. Ms. Luttrell enjoys hiking, travel, and seeing live music.

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